Hi, my name is Phil.
I’m a freelance copywriter who crafts compelling copy that captivates and converts readers into buyers.
The thing that separates me from most copywriters is that I’ve studied various aspects of digital marketing for over 12 years.
I started off learning about affiliate marketing, and SEO. In the early days, SEO involved a lot of keyword stuffing, getting tons of backlinks, and submitting articles to various content directories.
It was a time when there were a lot of unscrupulous SEO “experts” engaging in questionable tactics to try and game the Google algorithm.
Most of these SEO “experts” found out the hard way that Google would harshly punish those who tried to game the system with regular algorithm updates that tanked a lot of high ranking pages into oblivion overnight.
Nowadays, the best SEO strategy is sticking to the fundamentals of keyword research, on-page optimizations, and then focusing on creating high quality content that provides the most value to readers.
I also learned early on that using organic methods to gain traffic was often a slow, and tedious process. That is when I ventured into the world of paid advertising, also known as media buying.
Through this, I learned how to use various types of paid advertising platforms ranging from adult traffic, to mobile ads, Google ads, and Facebook ads.
By learning how to run paid advertising campaigns, I gained valuable experience and insights about copywriting, targeting, A/B split testing, budget management, landing page creation, tracking performance metrics, and more.
However, writing has always been one of my biggest strengths. From an early age, I would regularly get comments from various teachers about how great I was at writing. I can attribute that to my mom because she instilled the love of reading in me when I was 5 years old.
Throughout my childhood, one of my fondest memories was going to the public library with my mom on a weekly basis where I would check out at least a dozen books at a time. My voracious appetite for reading books served me well as that instilled in me a gift for writing.
Now, I utilize my talent for writing, combined with my knowledge and experience in digital marketing to create compelling copy that sells.
Are you looking for a copywriter who can write copy that increases your bottom line?