Email Copy
The Circle Of Leverage
Details: The objective of this email was to generate interest and curiosity in a method called the circle of leverage. The goal was to schedule strategy sessions with a business coach for people who wanted to build a 6 figure consulting, coaching, or freelancing business.
Link: Click here to read the full email
The Right Client
Details: The objective of this email was to get lawyers to listen to a podcast on a marketing strategy. This was directed at lawyers who looked down on marketing and somewhat thought that marketing was beneath them. There was a P.S. added to send the message that their competitors who use this strategy would surpass them.
Link: Click here to read the full email
Muslim Millionaires 3 Email Sequence
Details: This was a 3 part email welcome sequence. The objective of this sequence was to introduce the idea of a private community for the social media brand, Muslim Millionaires.
The 1st email is to spark interest and curiosity in the community as well as to provide value.
The 2nd email is reinforce the idea of being part of a good community, as well as to provide a strong CTA to join the community.
The 3rd email is sent as a reminder invitation for those who haven’t joined the community.
Link: Click here to read the full email
Case Study
Case Study Of a Copy Critique
Details: A beginner copywriter was looking for advice on his written copy. I gave him a free copy critique. I provide the re-written copy along with insights, reasonings, and the framework behind the copy.
Benny, a professional copywriter wrote a positive testimonial on my copy critique:
“With respect OP, Phil’s version is better than you realise mate.
It has a good structure to it, is framed around positive emotions and highlights what’s in it for the reader…”